Is it a Good Idea to Buy LinkedIn Followers?
Sometimes people think the solution to their social awareness issues are to just go out and "buy" LinkedIn followers, or to "buy" LinkedIn connections. The reality of the matter is that, this is completley pointless. The whole idea of using LinkedIn is to connect with other business professionals to establish or identify mutually beneficial business opportunities.
Needless to say, anyone whose used the platform knows this to be true with all the updates, and features now available not just on LinkedIn but on LinkedIn premium as well. The platform is essentially becoming not just a great place to "be discovered" or instead of having to "buy" LinkedIn followers or "buy" LinkedIN Connections - if you do things right, you won't have to!
Over the next few moments I'll share with you some alternatives that don't require you to buy real LinkedIn followers & connections - because let's face it, chances these 'real connections / followers' are not for sale.
Should You Buy LinkedIn Connections?
Absolutely not. Just don't do it. If you want to get more LinkedIn connections there are plenty of ways to do that, and I'll share a few with you below. If you want to get more LinkedIn followers, there are also plenty of ways to do that as well; and I'll also share a few tactics below.
Let's first start off with an aproach to: Get More LinkedIn Connections.
Regardless of what type of business you have, or industry you serve - one thing is universal. VALUE. What type of value are you providing to theperson whom you're aiming to connect with, or have follow you?
I recently attended a VC event down in Santa Clara to hear one VC's story of how he came to manage the US division of a $1.3B fund. In his own words, he said:
"The thing you need to think about is, how can I add value to this person's life? We're all busy, and people simply don't make time for things they don't perceive as important. So, with that being said - how can you go about delivering value to whoever it is that YOU'RE trying to connect with or do business with."
This one understanding alone is enough to dispel any confusion in how to get connections on LinkedIn that will actually care about who you are, when you message, and the content you post - it's not just about having connections, or followers any way- it's about having a community of people and a NETWORK of individuals whom you can tap into whenever needed.
How to Get More LinkedIn Connections and Followers (Organically)
So LinkedIn is becoming a hot platform for business professionals and you want to figure out how to increase LinkedIn Followers on your account. Understandably, the main question you have to ask yourself is, not: how to get more followers on LinkedIn - but what are these followers worth to me?
For instance, some may think that the more followers the better. This common misconception couldn't be farther from the truth. And, especially on a platform like LinkedIn having an absurdly large following with little or no enagement may lead people to believe that that following was created through suspicious or fraudulent methods.
Whether or not that is true, is not as important as if people believe it to be so. People often confuse their "needs" and "wants" in this same modality of thinking. People think they "need" a new iPhone X, or iPhone 8, or iPhone8 Plus - but the reality of the matter is: this is far from a need, and more so a "want" that has become a 'craving' as the result of incredible marketing by Apple.
When it comes to building out your connections and followers on LinkedIn you need to think about it as you might any other social platform and understand the underlying fundamentals of what do you actually NEED to build an audience of followers, or new connections.
Let's go over a few of these things now:
#1 Great visually remarkable content - one of my favorites is by #AskAllen - check out his videos!
#2 VALUE-driven message, what is your content all about? Is it blatant self-promotion, or is it educational/entertaining content your audience is more likely to resonate with that will simultaneously help you establish your brand presence in a indirect way?
#3 How much time/effort is it going to take to achieve your goals?
Understanding your impact over effort is quite critical when deciding which social platform to use, and especially if you're going to dive into using LinkedIn to try and get more followers and connections, you'll want to determine how long things will take for, say:
Content Creation, Scheduling of Content, Connecting and interacting with new connections, Building relationships with new followers, Interacting with those in your segment who are unaware of you, or your company
and a plethora of other things...
The reality of the matter is, things don't have to be hard or difficult to achieve what you want, all you have to do is Get Started by clicking the button below and BrandBuilders will work with you to foster the new relationships, connections, and followers we both know you want.
So what are you waiting for?